Services

I define and guide the visual identity of every project — shaping mood, atmosphere, and storytelling across campaigns, content, interiors, and personal presentation.

More than a moodboard, creative direction is about coherence — ensuring every touchpoint feels intentional, impactful, and impossible to ignore. This includes overseeing art direction: shot composition, set styling, and talent direction — aligning every detail with the broader vision.

With over 20 years’ experience directing shoots, campaigns, and creative concepts — and having featured as the talent — I bring a rare dual perspective from both behind and in front of the lens.

Includes:

• Concept & campaign direction

• Art direction & visual storytelling

• Casting, location, and creative team curation

• On-set direction & execution

• End-to-end creative supervision

Styling, for me, isn’t just about clothes or objects — it’s about reading people and spaces, and knowing instinctively what elevates them.

My approach blends intuition with a distinct aesthetic honed over two decades in fashion, interiors, and lifestyle. I don’t just create a look; I create an attitude, a feeling, a story that lingers.

From editorial and brand styling to interiors and product storytelling, I bring a refined sense of atmosphere — translating emotion into image and mood into demand.

Includes:

• Fashion, campaign & editorial styling

• Founder & personal image styling

• Interior & product styling

• Lifestyle, food & event styling

• Prop, art & object sourcing

The engine behind every idea.

I oversee the entire creative process — from concept and logistics to execution and delivery — while curating the right mix of collaborators to bring each vision to life.

Over the years, I’ve built a trusted network of photographers, filmmakers, stylists, designers, and glam teams, both in Australia and abroad. I love connecting the right people, places, and energies — transforming a vision into something tangible and timeless.

Location scouting is a particular passion of mine — I’m constantly seeking spaces that carry mood, texture, and light; the kind that tell a story before the first frame is shot.

Includes:

• Shoot & campaign production

• Creative team curation & management

• Location scouting (local & international)

• Budgeting, scheduling & logistics

• On-set creative direction

Creativity means nothing without clarity.

I help brands connect meaningfully and convert effectively — bridging aesthetic expression with strategic marketing. My approach combines visual storytelling with data-driven insight, ensuring every image, word, and idea is on brand, looks good and performs with purpose.

From fashion and interiors to hospitality and lifestyle, I guide brands to refine their identity, define their message, and communicate with consistency across all touchpoints. Grounded in over two decades of creative direction, styling, and digital marketing experience, I translate vision into strategy — and strategy into results.

Includes:

• Brand story, positioning & messaging development

• Campaign planning & content rollout

• Marketing strategy & digital channel mix

• Visual direction & creative consistency

• Data-led insights & performance analysis

• Advisory for in-house marketing & creative teams

I direct, style, and produce portrait sessions for creatives, founders, and brands — capturing authenticity and aesthetic in equal measure.

Whether behind the camera or collaborating with trusted photographers, my focus is always the same: to create imagery that feels real, confident, and editorially timeless.

Includes:

• Founder, talent & creative portraits

• Headshots for press & digital

• Brand & hospitality team shoots

• Editorial & campaign imagery

• Direction, styling & production

With more than two decades of building brands, styling people, producing campaigns, and guiding creative teams, I now share that experience with others — helping women, founders, and creatives navigate change, growth, and creative evolution with confidence and clarity.

Through mentorship, consulting, and speaking, I bridge creativity and commerce — supporting individuals and teams to sharpen their vision, refine their presentation, and express their work with authenticity.

I work 1:1, virtually, on set, or in-house, offering guidance that’s both practical and deeply personal. My sessions range from creative direction and visual identity, to social media storytelling, styling, and business structure.

Includes:

• 1:1 and virtual mentorship

• Consulting for founders & small businesses

• In-house advisory for teams (brand, content & retail)

• Workshops, panels & public speaking

• On-set coaching & creative leadership sessions

Joy Hysteric is evolving into new spaces — immersive, design-led environments where you can experience my aesthetic beyond the screen.
(To be revealed in 2026 — Sydney, Bali, and beyond.)