I define and guide the visual identity of each project — shaping mood, atmosphere, and storytelling across campaigns, content, interiors, and personal presentation. More than a moodboard, my approach ensures every touchpoint feels intentional, impactful, and impossible to ignore. This includes overseeing art direction — from shot composition and set styling to directing talent and poses — ensuring every detail aligns with the broader vision. With over 20 years experience directing shoots, campaigns, and creative concepts, as well as featuring as the talent, I bring an inimitable perspective from both behind and in front of the lens.

Styling, for me, isn’t just about clothes or objects — it’s about reading people and spaces and knowing instinctively what will work for them. My approach blends intuition with a distinct, recognisable aesthetic that I’ve honed over 20 years in fashion and interiors. I don’t just create a look; I create an attitude, a mood, and a story that resonates. This includes sourcing garments, props, and interior artefacts that elevate the vision and sharpen the aesthetic, and extends into lifestyle, food, and drinks — where styling becomes about creating atmosphere and desire as much as the product itself.

The engine behind every idea. I oversee the full production process — planning, logistics, and delivery — while curating the right mix of creative partners to execute the vision. From photographers and filmmakers to designers, glam teams, stylists, and talent, I have fostered a global network to source and connect people and resources from to transform concepts into reality. Location scouting is a key part of this — I find unique spaces all around the world that set the tone and bring each story to life.

Content is more than imagery — it’s the conversation between brand and audience. Whether producing with a photographer, directing a team, or creating content myself, I bring a commercial and marketing mindset shaped by years as a retail business owner, social media pioneer and OG nfluencer. I oversee the creative and technical process end to end — ensuring what we capture not only looks good, but resonates, engages, and creates measurable impact across all touchpoints.

Headshots don’t have to be corporate or uninspired. At Joy Hysteric Studio, I offer a boutique, art-directed experience where every detail is shaped with intention — from mood and styling to set design and direction. With professional yet stylish backdrops, curated props, and 20 years of experience producing shoots, I create portraits that not only capture your likeness but express your identity. Whether it’s a defining hero headshot, a personal brand shoot, or creative portraits, the experience is bespoke, the set is curated and each image edited, and retouched with my stylist’s eye for detail — ensuring the final result is as powerful as it is personal.

Beyond creative services, I offer guidance shaped by my 25-year career and lived experience. With a passion for supporting women in business, as well as those entering new chapters in their 40s and beyond, I provide mentoring, speaking, and one-on-one sessions designed to inspire clarity and confidence. My approach blends creativity with commercial insight, helping women reconnect with their resilience and vision.