1:1 PRIVATE CONVERSATIONS
Experience-led consulting through conversation with Mel.
The ongoing dialogue on my socials tells me how much people crave deeper conversation — not advice, but perspective. A way of seeing that brings things into focus.
These private conversations are an extension of the work I’ve done my entire life — styling, curating, directing, building worlds and rebuilding myself within them.
They draw from three intersecting places:
aesthetic, emotion and vision.
How things look.
How they feel.
And where they’re leading.
You might want to talk to me about your personal style, your work, your creative direction, a life transition, your identity, or simply how to bring more intention and clarity into the way you live. There’s no set agenda and no outcome to chase — the conversation goes where it flows.
Everything is shaped by my lived experience: decades in fashion and retail, creative direction, building and losing, starting again, reinvention upon resilience, learning what matters and what doesn’t.
These private conversations are where you receive the deepest access to my eye, my experience, and the way I see the world.
Perspective, experience and access.
Perspective, experience and access.
MEET MEL
I’ve spent more than two decades building worlds — in fashion, retail, interiors, digital storytelling, creative direction, design, and of course through Joy Hysteric.
I started my first business at 19. At 24, I created an iconic three-store retail destination and what would become a globally recognised personal brand with a cult following that has stood the test of time — a community that has stayed with me for over 20 years and continues to grow.
I launched e-commerce long before it was standard, adopted and pioneered social media before it was a strategy, and have worked across every part of creative production since — from buying and styling, to producing and directing campaigns, to shaping brands with clarity, instinct, and soul.
Alongside my work, I’ve lived a life that has rebuilt me more than once. I’ve survived every form of domestic violence and abuse, navigated the legal system on my own, unlearned years of conditioning, healed through solitude, discipline, movement, and deep inner work, and reshaped myself from the inside out.
Through natural instinct and emotional awareness, I’ve always been a giver — someone who sees light in others, often long before they see it themselves. I share my experiences, my clarity, and my lessons in the hope that they offer direction, relief, encouragement, or a way forward.
These offerings exist because of all of it — the work, the art, the life, the becoming. I wish I could give everything I’ve learned to everyone who needs it. This is my way of doing what I can, meaningfully, while honouring my time, energy and livelihood.
STYLING &
CREATIVE DIRECTION
In addition to private conversations, I work with individuals and brands across styling, creative direction and visual identity — including personal style, wardrobe, campaigns, spaces and brand worlds.
Because this work is highly individual, these collaborations aren’t offered as fixed packages.
Some of my work doesn’t fit into a neat offering. If you have a project, idea or collaboration in mind — personal or professional — you’re welcome to enquire.
Availability is intentionally limited.